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Home » Cinnamon Toast Crunch Pizza: The Super Bowl Snack We Didn’t Ask For

Cinnamon Toast Crunch Pizza: The Super Bowl Snack We Didn’t Ask For

General Mills has unveiled Cinnamon Toast Crunch Pizza, a mashup of cereal and pizza flavors. Is this the Super Bowl snack we never knew we needed?

Just when you thought the Super Bowl couldn’t get any more unpredictable, General Mills decides to throw a Hail Mary with their latest concoction: Cinnamon Toast Crunch Pizza. No, that’s not a typo. They’ve somehow managed to fuse the sweet, cinnamony goodness of your favorite breakfast cereal with the savory essence of Totino’s Pizza Rolls. Clearly, the world was clamoring for pizza-flavored cereal.

According to General Mills, this “match made in mashup heaven” combines the beloved Cinnadust from Cinnamon Toast Crunch with the savory pizza taste from Totino’s Pizza Rolls. It’s all packaged in a pizza delivery box-inspired container. The real kicker? It’s unclear whether you’re supposed to pour milk over this creation or munch on it dry while questioning your life choices.

But don’t rush to your local grocery store just yet. This limited-edition cereal won’t be gracing any shelves. Starting January 28 at 7 p.m. Eastern, you can snag a free box online at shop.cinnamontoastcrunch.com, but only if you’re quick enough. It’s first-come, first-served, so set your alarms and prepare for the most bewildering snack chase of your life.

For those who miss out on this exclusive offer, General Mills suggests a DIY approach. Grab a box of Cinnamon Toast Crunch and a bag of Totino’s Pizza Rolls. Let the unholy union commence in the comfort of your own home. Nothing says “Super Bowl party” like a bowl of cereal and pizza rolls.

So, as you prepare for the big game, consider whether this sweet and savory hybrid is the snack you never knew you needed. Or perhaps it is a culinary experiment gone too far. Will you be brave enough to try it? Or are you sticking with the classic chips and dip? Let us know in the comments below. Don’t forget to share this article on social media to see what your friends think of this bold new snack.

(Food & Wine

Scott and Sadie

Meet Scott and Sadie: the anti-heroes of morning radio turned podcast renegades. Scott’s 40 years in broadcasting have left him fluent in snark, while Sadie’s nepotistic origins (thanks, Mom!) brought the unfiltered charm that made them a Northern Colorado favorite. After corporate radio ghosted them harder than a bad Tinder date, the duo ditched FCC babysitters and went full rogue. Now, they’re back with a podcast that’s equal parts wit, sarcasm, and a big middle finger to mediocrity. Loyal fans, curious newcomers, or algorithm strays—welcome to the chaos.

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