Just when you thought the Super Bowl couldn’t get any more unpredictable, General Mills decides to throw a Hail Mary with their latest concoction: Cinnamon Toast Crunch Pizza. No, that’s not a typo. They’ve somehow managed to fuse the sweet, cinnamony goodness of your favorite breakfast cereal with the savory essence of Totino’s Pizza Rolls. Clearly, the world was clamoring for pizza-flavored cereal.
According to General Mills, this “match made in mashup heaven” combines the beloved Cinnadust from Cinnamon Toast Crunch with the savory pizza taste from Totino’s Pizza Rolls. It’s all packaged in a pizza delivery box-inspired container. The real kicker? It’s unclear whether you’re supposed to pour milk over this creation or munch on it dry while questioning your life choices.
But don’t rush to your local grocery store just yet. This limited-edition cereal won’t be gracing any shelves. Starting January 28 at 7 p.m. Eastern, you can snag a free box online at shop.cinnamontoastcrunch.com, but only if you’re quick enough. It’s first-come, first-served, so set your alarms and prepare for the most bewildering snack chase of your life.
For those who miss out on this exclusive offer, General Mills suggests a DIY approach. Grab a box of Cinnamon Toast Crunch and a bag of Totino’s Pizza Rolls. Let the unholy union commence in the comfort of your own home. Nothing says “Super Bowl party” like a bowl of cereal and pizza rolls.
So, as you prepare for the big game, consider whether this sweet and savory hybrid is the snack you never knew you needed. Or perhaps it is a culinary experiment gone too far. Will you be brave enough to try it? Or are you sticking with the classic chips and dip? Let us know in the comments below. Don’t forget to share this article on social media to see what your friends think of this bold new snack.