Scott and SadieIf you head into next week and you’re not feeling it, just be upfront and tell your boss you’ve got a “case of the Mondays.” Then get drunk at your desk guilt-free. (???)
Coors Light got made fun of this week for an ad with an obvious misspelling. It was in print ads and on a big screen in Times Square. It said “Mountain Cold Refreshment,” but they spelled it “reFERSHment.” (Here’s a photo.)
Now it looks like the whole thing was a clever marketing stunt. They just announced they’re temporarily changing their name to “Mondays Light” . . . so people can go out and BUY a “case of the Mondays.” (Here’s a photo.)
Their press release kept up the claim that the typo was a mistake, but they had a whole ad campaign locked and loaded. They even did a poll that found 41% of people think the Monday after the Super Bowl is one of the worst days of the year.
They’re selling 12-packs of “Mondays Light” nationwide for a limited time. You can also win some by posting a photo after their ad runs during the Super Bowl.
What do you think of Coors Light’s cheeky “Mondays Light” campaign? Genius marketing or unnecessary typo drama? Let us know in the comments—and share if you’ve ever needed a “case of the Mondays.”
(PR Newswire / Marketing Dive / CoorsLightMondays.com)
(Here’s a video.)
