Scott and SadieIt’s that time of year again when parents scramble to decipher the cryptic hieroglyphics of their kids’ wish lists. So, what’s the must-have gift for Generation Alpha this Christmas? Brace yourselves: it’s…clothing, shoes, and accessories. Yes, you heard that right. The little fashionistas are prioritizing threads over toys.
According to a CivicScience survey, a whopping 60% of parents are gearing up to buy their kids apparel this holiday season. Toys lag behind at 42%, and tech gadgets trail at 37%. Apparently, unwrapping a new sweater now trumps the joy of a shiny new toy. Who knew?
But wait, there’s more. A notable 24% of parents are venturing into the beauty, health, and wellness aisle for their kiddos. Because nothing says “Merry Christmas” like a 10-step skincare routine for your 10-year-old.
So, as you brave the holiday shopping madness, remember: your child might prefer the latest fashion statement over the hottest toy. And if you’re really in tune with the trends, maybe throw in some beauty products to keep them looking sharp for those TikTok videos.
