Scott and SadieJust when you thought the holidays couldn’t get any weirder, Target rolls out a “sexy Santa” for its latest holiday ad campaign. Yes, you read that right—jolly old Saint Nick is now jacked, chiseled, and apparently ready to slide down the chimney of your thirstiest dreams. What’s next? Rudolph as a gym bro? Mrs. Claus starting an OnlyFans?
According to Target, their buff, smoldering Kris Kringle is here to “modernize” the image of Santa. But let’s call this what it really is: a desperate attempt to make you forget about last year’s supply chain drama by distracting you with Santa’s six-pack. And judging by the reactions online, it’s working. Social media has been lit up with thirsty comments about “Daddy Claus,” proving once again that the internet has no chill.
But seriously, who is this for? Kids don’t care if Santa has abs—they just want their toys on time. And grown-ups don’t need another excuse to make the office holiday party weird. The only person benefiting from this is the gym owner who’s about to capitalize on all the “new year, new me” resolutions sparked by Santa’s biceps.
So, if you’ve been nice, naughty, or just downright confused this year, let us know: are you into this new Santa? Or are you just here for the free cookies? Drop your thoughts in the comments and let’s roast this ridiculous holiday makeover together.
