Scott and SadieWhen is the last time you felt GUILTY? Online shopping guilt? Saying “no” guilt? Netflix “cheating” guilt? But what about “eco guilt”? That’s the feeling that you could be doing more to help the environment.
Today is Earth Day, and according to a new report, the average American experiences 48 days of “eco guilt” every year. If you break that down, we’re feeling “eco guilt” four times a month . . . or almost once a week.
31% of people say they feel guilty about wasting food.
29% feel guilty about trashing items that could’ve been recycled.
27% feel guilty about leaving the TV on when they’re not watching it.
Overall, 50% of people say they’re more likely to do something that ISN’T environmentally friendly when they’re rushed or stressed. Like not recycling . . . avoiding single-use plastics . . . and bringing reusable bags, bottles, or containers when out shopping.
Despite these challenges, 73% of Americans say they wish they were more environmentally friendly than they are today . . . and 33% are actively looking for ways to reduce their “eco guilt.”
Millennials and Gen Z’ers were more likely to feel eco guilt than older folks . . . and many say that might be because they grew up with more information on climate change and environmental issues.
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