Uber’s Holiday 2024 Campaign: Macaulay Culkin, Carolers, and a Whole Lot of WTF

Uber’s 2024 holiday campaign is here, and honestly, it’s a mishmash of nostalgia, forced cheer, and the kind of corporate holiday spirit that screams “we’re relatable, right?” Front and center of this seasonal spectacle is none other than Macaulay Culkin—yes, Kevin McCallister himself—teamed up with carolers, sleigh bells, and an over-the-top ad that’s trying so hard to tug at your festive heartstrings it might actually sprain something.

Macaulay’s Back, But Not Exactly Home Alone

Remember when Culkin’s Home Alone antics made us laugh, cry, and slightly fear for our own safety around paint cans? Uber apparently thought that nostalgia goldmine needed a comeback—but this time, it’s in the form of an ad where Macaulay delivers Uber Eats in a sleigh while a group of carolers sings parodied jingles about convenience and delivery times. Because nothing says “holiday magic” like a corporate-sponsored sing-along.

The Carolers You Didn’t Ask For

The carolers in the ad are dressed like a Hallmark Christmas card exploded on them, belting out lines like, “Oh Uber tree, oh Uber tree, your surge fees are quite frightful.” Okay, maybe they didn’t sing that exact lyric, but they should have. Instead of bringing cheer, these carolers mostly remind us that Uber’s true holiday tradition is charging triple for a five-minute ride in bad weather.

Corporate Nostalgia Overload

While Culkin cashes his probably massive check, Uber is hoping you’ll associate its services with warm, fuzzy memories of Christmases past. Except instead of leaving cookies for Santa, we’re now paying $20 for Uber Eats to deliver cold fries.

And let’s not forget that this isn’t about spreading joy—it’s about making sure you use Uber for everything this holiday season: rides, food, packages, and probably Santa’s sleigh next year.

The Takeaway

So, what did we learn? Nostalgia sells, corporate carolers are cringe, and Macaulay Culkin still has that “remember me?” charm. But don’t let the jingles fool you—Uber’s still here to rake in your cash while wrapping it all up in tinsel.

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