Scott and SadieIn today’s treat yo’ self culture, it seems Democrats have crowned themselves the kings and queens of self-gifting this holiday season. According to CivicScience, a solid 47% of Democrats are planning to hit the stores or swipe right on Amazon for gifts addressed to none other than…themselves. Because, hey, why rely on Santa when you can just cut out the middleman?
The Data Doesn’t Lie—But It Does Laugh
Apparently, Democrats are outpacing Republicans and Independents when it comes to this retail therapy extravaganza. Sure, Republicans bumped up their self-gifting game post-election (from 22% to 31%), and Independents made a solid leap from 29% to 42%. But Democrats? They’re out here smashing the competition like a holiday-themed Black Friday brawl.
Is it the stress of the political climate? A desperate need for some dopamine? Or just a new spin on the holiday spirit where “It’s better to give than to receive” becomes “Why not do both?” Whatever the reason, one thing’s clear: Dems are prioritizing their wish lists, and they’re not waiting for anyone else to check them twice.
What Are They Buying?
CivicScience’s numbers reveal that Democrats are splurging on indulgences like pricey meals and liquor (32%), clothing shopping sprees (18%), and spa or salon treatments (9%). That’s right: while you’re wrestling with whether you can afford gifts for the kids, someone’s out there sipping a $16 martini at a rooftop bar while getting a $200 blowout. Priorities, people.
The Year-Round Splurge
It doesn’t stop at the holidays, either. A staggering 70% of self-gifters admit they’re indulging themselves year-round. Because why wait for December to blow your paycheck on overpriced gadgets and artisanal scented candles? Who cares about a rainy day fund when today’s rainy day feels like the perfect excuse to splurge?
The Real Takeaway
So, this holiday season, while you’re shopping for everyone from Grandma to your weird coworker from accounting, just know there’s a demographic out there unapologetically shopping for numero uno. And if you hear someone humming “All I Want for Christmas Is Me,” don’t judge—they’re probably just a Democrat with a killer self-care game.
