Scott and SadieIn a culinary move that screams, “We’ve officially run out of ideas,” Kraft has decided to bastardize two beloved foods by introducing Everything Bagel Mac & Cheese. Because nothing says “delicious” like combining pasta with a seasoning blend that belongs on a bagel, not in your dinner.
This Frankenstein’s monster of a meal emerged from Kraft’s “Fan Flavorites” program, where apparently, taste buds go to die. Starting November 25, this abomination will be available exclusively on Walmart.com. But act fast—Kraft is only releasing fewer than 15,000 boxes nationwide, which is less than two percent of the number of boxes of Original KRAFT Mac & Cheese the brand sells each day.
Sara Roashan, Associate Director of Innovation for KRAFT Mac & Cheese, stated, “After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.” Translation: “We’ve decided to cater to the whims of a few misguided souls and inflict this monstrosity on the masses.”
Kraft is piloting a new flavor-focused expansion strategy, testing more than 60 potential new flavors. Because clearly, the world needs more culinary crimes against humanity.
